Times are challenging right now for many small businesses. Increased gas prices and other rising costs have caused many owners to tighten their belts to make ends meet. While there are many obvious things to do to lower expenses, the following are some more in-depth strategies you can use to keep your bottom line looking […]
Agency: Word Marketing Client: OATS, Inc. Client Audiences: OATS serves nearly 30,000 people in Missouri. Last year, the organization provided 1,461,988 one-way trips with a fleet of over 625 vehicles and a staff of 600. With such a large coverage area and as a not-for-profit organization, OATS has three main audiences: rural Missourians who face
Case Studies: Building transportation group’s external awareness, internal teamwork Read More »
Les Bourgeois Winery and Vineyards plans to more than double the size of its winery, which will feature a tasting room and tours of the winemaking operation, and expand its local vineyards by more than a quarter. The winery intends to add 12,000 square feet to the 8,000-square-foot winery, which is located at the Interstate
The Joplin Globe We want to celebrate and call this a victory. In reality, it’s a tragedy. A Cole County circuit judge has upheld a lawsuit filed against the Missouri Department of Natural Resources. The court action overturns DNR’s approval of a concentrated animal feeding operation a stone’s throw away from the state historic site
As budget conflict escalates, city should stick to charter guidelines Former city manager Ray Beck was fond of referring to Columbia as a “full service city.” By that, he meant a community that, over the years, has chosen to provide an ever-expanding rainbow of municipal services. Beyond the traditional city essentials, including police, fire and
Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a stand-out, national caliber advertising campaign on a hometown budget, and that’s exactly what Visionworks Marketing & Communications delivered. The objective Missouri Credit Union set forth for Visionworks was to increase new membership in the Gen-X and Gen-Y demographic. To achieve
Case Studies: ‘Surprisingly Simple’ campaign to increase bank membership Read More »
Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity built with a long time branding campaign. Background: When we began working with Buchroeder’s, they were at the tail end of a very successful branding campaign using the owner’s distinctive Southern drawl in radio commercials. Though it had been successful
Case Studies: Keeping a jewelry company’s distinctive voice Read More »
*Business Profile: Visionworks* A relaxed office environment gets the creative juices flowing.
Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task of sparking behavior changes that inspire the largest possible audience to include biking and walking in their lives in some way. Strategy: Create a community-wide environment that heightens the potential to increase active modes of transportation, that is, travel other
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Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising image across all media, utilizing current design techniques, cutting edge technology and targeted placement. Background: Les Bourgeois consists of one company-wide brand and four sub-brands: Les Bourgeois wine, A-Frame pavilion, bistro and tasting room. Each sub-brand commands a unique message,
Case Studies: Using multiple media to reinvent a winery’s overall image Read More »
