As budget conflict escalates, city should stick to charter guidelines Former city manager Ray Beck was fond of referring to Columbia as a “full service city.” By that, he meant a community that, over the years, has chosen to provide an ever-expanding rainbow of municipal services. Beyond the traditional city essentials, including police, fire and […]
Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a stand-out, national caliber advertising campaign on a hometown budget, and that’s exactly what Visionworks Marketing & Communications delivered. The objective Missouri Credit Union set forth for Visionworks was to increase new membership in the Gen-X and Gen-Y demographic. To achieve
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Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity built with a long time branding campaign. Background: When we began working with Buchroeder’s, they were at the tail end of a very successful branding campaign using the owner’s distinctive Southern drawl in radio commercials. Though it had been successful
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*Business Profile: Visionworks* A relaxed office environment gets the creative juices flowing.
Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task of sparking behavior changes that inspire the largest possible audience to include biking and walking in their lives in some way. Strategy: Create a community-wide environment that heightens the potential to increase active modes of transportation, that is, travel other
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Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising image across all media, utilizing current design techniques, cutting edge technology and targeted placement. Background: Les Bourgeois consists of one company-wide brand and four sub-brands: Les Bourgeois wine, A-Frame pavilion, bistro and tasting room. Each sub-brand commands a unique message,
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Kansas City Star Large-scale animal feeding farms create odors plus air pollution that threatens human health. There appears to be no dispute about this from Missouri’s Department of Natural Resources, which is supposed to regulate these operations. Yet the department won’t restrict these operations for these problems. It claims it has no authority. As a
Agency: Woodruff Sweitzer Client: Boone County National Bank Challenge: In 2007, BCNB observed their 150th year in business and challenged Woodruff Sweitzer to devise a campaign that celebrated the milestone, while thanking the community for their patronage. Woodruff Sweitzer developed a year-long campaign, “Celebrate Your Roots,” which culminated in the First Annual Roots ‘N Blues
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“Happy families,” Leo Tolstoy famously said, “are all alike.” Though he never explained exactly what he meant, the great Russian author’s words have a truthful ring. Try to tell the Cosbys from the Bradys. It’s not easy. It wasn’t easy for me to tell one happy family from another until I got to know Ed
