November 26, 2010

Guest Column: A successful event provides multiple rewards

When business owners list the tactics in their marketing arsenals, too few include event marketing. Event marketing is a powerful tool, whether the businesses create their own events or participate in events hosted by others. Events provide a unique combination of advantages. They facilitate meaningful interactions with customers, prospects and referral sources; they can brand

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Potterfield sparks gateway project

The green and white paint is faded, and dead yellow pampas grass partially obscures the “Welcome to Columbia” sign along eastbound Interstate 70. The wooden sign between the Midway and Stadium Boulevard exits displays a decade-old population estimate: 84,531.
There are towering billboards flanking the door-sized welcome sign and competing for the attention of drivers whizzing by. A smaller adjacent sign names the businesses that covered the gateway project’s cost, including one that hasn’t been around for years, Ameritec Cellular

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Business Showcase features selfmarketing expert

The Columbia Chamber of Commerce has selected a keynote speaker for its annual Business Showcase. Jeff Beals, an author, commercial real estate broker and part-time college professor from Omaha, Neb., will talk about building a successful career through self-marketing. Beals is currently vice president of Coldwell Banker Commercial World Group, a commercial real estate company

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