October 31, 2008

Advergames: theme of game is secret to success

MU researchers find advergames thematically related to brand are most effective It’s all fun and games when it comes to the current trend in online advertising. Advergames, online video games used to advertise a product or brand, increasingly are being used by advertisers to attract and engage consumers. In a new study, University of Missouri […]

Advergames: theme of game is secret to success Read More »

MU researchers commercializing nanotechnology

Gold nanoparticles are everywhere. They are used in cancer treatments, automobile sensors, cell phones, blood sugar monitors and hydrogen gas production. However, until recently, scientists couldn’t create the nanoparticles without producing synthetic chemicals that had negative impacts on the environment. A new method, created by a University of Missouri research team, not only eliminates any

MU researchers commercializing nanotechnology Read More »

Hydrogen + corncobs (with a splash of boron) = fuel of the future?

MU, MRI researchers receive $1.9 million grant to create new storage device The next alternative fuel in a vehicle’s tank might be nothing more than gas with a little help from corn. But instead of the usual petroleum-based fuel, this gas will be hydrogen, and the corn will be in the form of corncob-charcoaled briquettes. 

Hydrogen + corncobs (with a splash of boron) = fuel of the future? Read More »

Chinese engineer develops biomaterials company from MU

Most serious entrepreneurs will go to great lengths to build a better mousetrap. Engineer Hao Li is so dedicated to his entrepreneurial dream he traveled more than 10,000 miles to pursue it, emigrating from his native China to Columbia. The “better mousetraps” he envisions will help dentists, orthopedists and cardiologists offer more reliable and longer-lasting

Chinese engineer develops biomaterials company from MU Read More »

Guest Column: Small businesses provide good barometer of nation’s economic health

When I need a good barometer of the nation’s economic health, I read the news reports. I talk to analysts. I track the leading economic indicators. But if I want to know what’s going on closer to home, I have a simpler method of economic analysis. I examine storefronts. As helpful as traditional sources of

Guest Column: Small businesses provide good barometer of nation’s economic health Read More »