September 9, 2006

New Media

What’s all this about “new media?” People in the marketing and communications business are pretty familiar with traditional media, mainly in the forms of print publications, radio and television. But the advent of the Internet has brought with it new tools to communicate information and market products. Welcome to a new column here in the […]

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From the Editor

Blame political leadership void for likely state minimum wage hike The Missouri Chamber of Commerce and Industry made the right move by staying out of the campaign against the proposed state minimum wage increase and opting to distance itself from what likely is a losing battle. Thanks to the lack of leadership in the Missouri

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For Your Convenience:Rocheport General Store stocks provisions, creates gathering spot

Although charming in many ways, the small community of Rocheport has lacked a place where residents and visitors could gather for coffee or beer or even stop to pick up a quart of milk. All that changed Aug. 5, when the Rocheport General Store officially opened for business.Owned and operated by sisters Kim Phillips and

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Most useful tool for marketing

In today’s ever-changing technology environment, professional advertisers and marketers encounter greater choices in selecting modes and vehicles of branding, marketing and advertising. Some of the most current and popular fads include in-game product placement, mobile video and podcasting. Startups such as Youtube.com have made themselves a name by taking advantage of video and user-generated content,

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Foes prepare to wage battle for voters to raise minimum pay

When Jim Baumgartner considers the minimum wage, his thoughts wander to automated french-frying machines. The owner of six McDonald’s franchises that stretch from Fulton to the state capital to Linn and Osage Beach, Baumgartner starts no employee at the current $5.15-an-hour federal minimum — except a handful of teenagers who have no experience. “They’ve never

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Airport ready for another takeoff, but promotion efforts still grounded

As the maiden voyage of Mesa Airlines approaches, business specialists say Columbia Regional Airport is at a “turning point” and they’re optimistic that travelers will book more flights. But some also have expressed frustration with delays in promoting the new service. Mesa launches its service Oct. 5, providing two flights a day to St. Louis

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