2016

Generational Marketing

Is the youth of today so different from the youth of past generations? Each group of youngsters has considered themselves rebels, striving for change and pushing for their ideal world. Now, marketers everywhere are trying to tap into the up-and-coming buying power of the Millennials. Here are some things to keep in mind when determining […]

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Perfecting the Pitch

I find meeting and getting to know new people to be one of the best perks of my job. In the startup world, you feel like you are constantly playing the conversation-starting game. To get the conversation going, you ask questions like, “Do you prefer Coke or Pepsi?” or “Do you prefer Netflix or Hulu?”

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Presenting the 2016 Mayor’s Climate Protection Award Winners

Last night, the city announced the 2016 winners of the Mayor’s Climate Protection Agreement Award, honoring six local businesses or organizations promoting and practicing sustainable, environmentally-friendly operations. The MCPA awards are given in four categories: environmental stewardship, pollution prevention, resource conservation, and innovative best practices. This year’s honorees, the second annual class, also include winners of

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