April 18, 2008

Are your employees in the loop?

When talking about marketing a business, we develop strategic plans, key messages and creative concepts to reach a variety of target audiences. Current clients or customers are certainly on the list of people to reach, as are prospects. Many times former clients are targeted as well. For some organizations, government and legislative contacts are an

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Human Resources

Our team also uses outside events, parties and staff retreats as ways to build rapport, introduce new information and gather employee input. The good lines of communication built through these types of events reinforce to employees that they are valuable to, and valued by, the organization. Bigger companies utilize additional means of communication to reach

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Awards ceremony guests ponder traits of entrepreneurs

The 100 people who gathered in the Tiger Hotel ballroom for the inaugural Columbia Business Times Entrepreneurial Excellence Awards Luncheon on April 3 discovered organizers wanted not only their company but also their input. Each guest had questionnaire about entrepreneurship to fill out and discuss over lunch. The first question: “What makes entrepreneurs different?” Without

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Speaking Out: What did the voters say? Messages underlie election results

Many times I have complimented Columbia/Boone County voters for their conscientious voting habits. Wow! The messages from voters in the April 8 elections seem absolutely clear. The ballot choices can be lumped into three categories: 1. Growth and development, which continue to occupy a dominant portion of the local conversation. 2. Open communication and public

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