It was midnight when Jina Yoo stepped off a plane from Las Vegas, where she had just eaten a tuna tataki entrée that was out of this world. Ignoring her travel fatigue, she picked up some ahi tuna on the way home from the airport so she could try to re-create the dish at home. […]
Players change at the table in Columbia restaurant biz Read More »
Convention Sales Manager, Columbia Convention and Visitors Bureau AGE: 40 JOB DESCRIPTION: My main responsibility is prospecting and researching new potential meetings and conventions for the City of Columbia. I also handle walk-in inquiries from meeting planners, respond to online request for proposals, generate sales leads for the outside sales manager and prepare sales leads
Too often hosts don’t have enough fun at their own parties because they are too busy doing all the work it takes to make the event a success. “Why not let the experts handle the problems so that you can attend your own event?” asks Haley Atkins, president of Event Solutions. “Let us maintain the
Business Profile: New company lets you have fun at your own party Read More »
What are the three most important areas of concern for your clients heading into fiscal 2007-2008? Terry Woodruff President, Woodruff Sweitzer 1. Determining return on investment For today’s marketing manager or chief marketing officer, the No. 1 challenge is determining or proving return on investment (ROI). In the boardroom, marketers are under more scrutiny than
When considering target markets for their products and services, many business owners often overlook an area with nearly limitless potential – local, state and federal government. Agencies and organizations at all three levels of government buy nearly everything you can think of – from food and flowers to construction and heavy equipment. In fact, governments
With guidance, governments are bountiful markets Read More »
They have about $100 a week in disposable income, and they spend a mind-blowing $150 billion each year. They also influence another $50 billion in family purchases, which makes them the most economically powerful population cohort in our history. They are the Millennials, otherwise known as the Digital Generation, Generation Y, the Connexity Kids and
Marketing to Millennials: Learn how to reach young consumers Read More »
They most likely aren’t familiar with Brian Williams. Or Charlie Gibson. But Cartman scores high. They don’t go home and turn on the TV or read the paper; they’re online at the location of their choice. They’re the generation that turned Google into a verb, and YouTube is next (you’ve been YouTubed). They range in
When your job is pet waste disposal, it pays to have a sense of humor in your marketing. Scoop-N-Doo in Columbia popularized the “Got Poop?” slogan, modeled after the famous national “Got Milk?” campaign Goodby Silverstein & Partners created for the California Milk Processor Board. A burgeoning T-shirt business resulted, and now some people call
Pooper scoopers fill niche in growing pet-care industry Read More »
As Columbia moves toward the rededication of the renovated Wabash Station this fall, it seems appropriate to look back at how the city wound up with the building and with the spur of the railroad whose name is chiseled above the front door. Construction on the Wabash Station began in 1909 and cost $15,000. It
Over generations, city demonstrates importance of Wabash Station, rail line Read More »
Late last year, Tom Shimmens, longtime senior vice president and manager of Central Bank’s real estate department, looked into the phenomenon of subprime mortgage lending and saw it as a chance for greater profits and better customer service. Shimmens estimated that 15 to 20 percent of the mortgage market had been drained away by subprime
Local bankers assess consequences of subprime nosedive, Fed intervention Read More »
