February 22, 2008

Customer Service: Sustainability suggests it’s time for a makeover

It’s time for a makeover. It may be your company’s logo, Web site or entire campaign. It even might include a makeover of the tried and true—and perhaps historically the driest, stuffiest of all company documents: the annual report. I realize not everybody is obliged to produce one of these profit-and-loss behemoths for public consumption.

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