September 2007

Whispers

Clean-up in Aisle 3 Could Hy-Vee be planning additional stores in Columbia? And could those additional stores be positioned near existing Wal-Mart Supercenters? Rock Bridge Shopping Center? Payback for opening a Supercenter across the street from Hy-Vee’s East Broadway location? Hmmm … The rumors may be unconfirmed, but they’ve been floating around town like a […]

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Business Incubator a key component of high-tech development strategy

As Columbia builds a technology-led economic-development strategy, many see a key component falling into place: a business incubator to support the development of early-stage technology companies linked to the University of Missouri-Columbia. Construction started May 18 on the MU Life Science Business Incubator, which is scheduled to open in September 2008. The 33,000-square-foot facility is

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PYSK: Amy Schneider

Convention Sales Manager, Columbia Convention and Visitors Bureau AGE: 40 JOB DESCRIPTION: My main responsibility is prospecting and researching new potential meetings and conventions for the City of Columbia. I also handle walk-in inquiries from meeting planners, respond to online request for proposals, generate sales leads for the outside sales manager and prepare sales leads

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Local marketers outline client strategies

What are the three most important areas of concern for your clients heading into fiscal 2007-2008? Terry Woodruff President, Woodruff Sweitzer 1. Determining return on investment For today’s marketing manager or chief marketing officer, the No. 1 challenge is determining or proving return on investment (ROI). In the boardroom, marketers are under more scrutiny than

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With guidance, governments are bountiful markets

When considering target markets for their products and services, many business owners often overlook an area with nearly limitless potential – local, state and federal government. Agencies and organizations at all three levels of government buy nearly everything you can think of – from food and flowers to construction and heavy equipment. In fact, governments

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Marketing to Millennials: Learn how to reach young consumers

They have about $100 a week in disposable income, and they spend a mind-blowing $150 billion each year. They also influence another $50 billion in family purchases, which makes them the most economically powerful population cohort in our history. They are the Millennials, otherwise known as the Digital Generation, Generation Y, the Connexity Kids and

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