Each issue of CBT has a theme, you’ve probably noticed. But the issue is planned with more than just the theme in mind. Yes, we want most of the content in the transportation issue to be about — you guessed it — transportation. But the stories also have to be engaging, relevant to the business community, writeable in a month’s time and something that will have a long shelf life. We want the people we write about to be noteworthy, say interesting things and hopefully not be overexposed in the media. I wouldn’t quite call it a science, but let’s just say there are a mix of voices, debates and brainstorming sessions that contribute to our wonderful magazine.
— Brenna McDermott, Editor
