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Business Improvement

Marketing-OTTStreaming-CBT-Dec2017

OTT: The Shiny New Toy

Stop me if you’ve heard (or said) these ones before. “My marketing stalled in 2017. I need to find a more innovative way to reach my audience.” “I’m...

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Seven Reasons We Hang on to Underperformers

When we get promoted to positions of authority, it’s exciting. It’s a wonderful feeling of accomplishment. Then that day finally comes when, as a manager, we have to...

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Ask Anne: to Text or Not to Text?

Dear Anne, I have a large database of job applicants from previous years that my company either did not interview when the person applied or did not hire...

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Ask Anne: Why Employees Leave

I’ve received several letters about the challenges you have with intermittent Family Medical Leave Act compliance. According to a recent Society of Human Resource Management study, 35 percent...

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Seven Reasons Happy Employees Stay Happy

I facilitate a workshop (soon to become an e-book) called “Ten Things Leaders Can’t Do.” First on the list is that leaders can’t make everyone happy. I often...

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Mobile Advertising Technology and How To Use It

With smartphone ownership at an all-time high (approaching 100 percent among U.S. Millennials and Gen Z-ers), no modern marketer can deny the importance of a mobile strategy. You...

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Eight Ways to Make Meetings More Effective

One of the things that kills workplace culture efforts is ineffective meetings. It’s a myth that employees hate meetings. They just hate useless, purposeless, boring meetings. The reality...

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Is Search Dead?

Thank goodness for curiosity. Curiosity brought us electricity, antibiotics, airplanes, smooth roads, air conditioning, motion pictures, chocolate, coffee, and a million other lovely things. Curiosity is a quality...

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Ask Anne: Entering and Exiting

  I’m hoping to go back to work after being out of the workforce for some time. I don’t want to take just any position, but I don’t...

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Seven Strategies to Keep Your Focus Sharp

Focus is the blade you must sharpen to cut through the distractions and clutter you face every day. Exercising your focus (like you would exercise a muscle) builds...