Business Improvement
We’ve all heard the lament of people who say, “I just keep taking two steps forward and one step back.” And they speak of it as though it...
A good website is a lot like a good microwave. You don’t have to think to use it. Consider the number of times you’ve gone to your in-laws’...
If you pay attention to business news, you are surely familiar with all the new terms that describe the process by which people make purchases. You’ve heard of...
Excuse me if this sounds cynical, but is anyone else tired of all the hype about teams? Maybe I’ve attended one too many team-building conferences. Don’t get me...
What was once considered a passing craze among teenagers is now a staple in many marketing plans. If you haven’t made the decision to jump on the social...
The clothes we wear to a sales call make an impression, and so do the design and message we use to represent our business. You have a dress...
It starts young. It includes a lecture. You probably even remember the day. You make your way to the breakfast table and boldly pronounce, “I don’t feel like...
Search engine optimization, or SEO, is just a big black hole for most business owners. We run around coveting that No. 1 spot like we’re all back in...
Most businesspeople are familiar with the Pareto principle, which states that 80 percent of the outputs come from 20 percent of the inputs. In organizational life this means...
In the 1987 film Wall Street, Gordon Gecko raised more than a few eyebrows with his proud proclamation, “Greed is good!” Perhaps I’ll raise a few of my...