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Business Improvement

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Well-Qualified Innovation

  Innovation is one of the cool organizational buzzwords of our day. Who isn’t for it? Peter Drucker, the great management guru, once said, “If you want something...

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Marketing by the Numbers

So many small businesses monitor by hours in the day and live by the clock. If you have a full day of work five days a week, you’re...

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Innovate Your Sales Language

  Today’s selling environment is not like last year’s selling environment, nor is it like next year’s. Consumer habits, trends and preferences often change overnight, which leaves salespeople...

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Tradigital Selling is Fun and Games

  One of Columbia’s top salespeople is Sarah Hill. Her ability to tell compelling and entertaining stories has helped sell a lot of mortgages for Veterans United. With...

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Teams that Play Together, Stay Together

I’ve heard many leaders lament the fact that it’s really hard to keep good people. That makes sense because good employees have options. So when people discover that...

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Every Business Has a Story to Tell

“As humans, everyone loves a good story,” says Johnny Eakers, owner and operator of Clapboard Pictures. “If you can tell a story about your business and humanize it,...

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Good Old Educational Content

As consumers change their buying cycle, companies are forced to shift their marketing style. Consumers are engaging in the buying cycle later than ever. In 2013 Forbes reported...

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Summer school for big people

Every summer my wife creates a reading list. She’s ambitious; she typically tries to read a book a week. My goal is much more subdued; I try to...

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Say the right things

What if you could say the right things to the right people at the right time? I started my first business in the sixth grade with a roll...

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How Top Salespeople Think

A town that’s been booming since 1838 has its share of great salespeople. Many of their names are lost to history. Others you might know personally. Some of...