Business Improvement

Horror stories from jilted businesses wishing they’d hired a different web designer is a recurring theme in my office. A few months ago, I had just such a...

When most startup founders think of Silicon Valley, they automatically think of the Sand Hill Road millions. The dream, for most startups, is to leave the Valley with...

The rumor on the Internet is that 95 percent of diets fail. Strangely, the reasons diets fail are eerily close to the reasons businesses fail in their marketing....

Welcome to 2016! Most people make resolutions when a new year rolls around. We vow to eat better, lose weight, exercise more or give up something like smoking....

You might not think about how important transportation and logistics are to a sale, but you should: you cannot make a sale unless you can get the buyer...

“I don’t have the time.” Seems like that phrase is a small business owner’s mantra. Despite the time crunch, some owners find time for the marketing tasks needed...

Every morning, long before the sun rises, I wearily make my way downstairs. And before I can prepare lunch for the boys and before I make my wife...

No person should have to start a business trip at 3 a.m. Nevertheless, that’s what I did. I grabbed my cup of coffee, checked to make sure I...

Selling is a risky affair. What if people don’t buy from you? What if they don’t like what they buy? What if the costs of doing business outpace...

We call a sandwich with ham in the middle a ham sandwich. But when you read a menu, is it the ham that entices you to order the...