Lili Vianello

45 Articles Published | Follow:

Customer Service: The quandary of the doohickey: copyrights, trademarks and patents

When you bring a new or unique version of a product or service to the…

Customer Service: Form and function are some factors to consider when building company Web site

A Web site is an essential tool in many companies’ marketing mixes nowadays. Not having…

Customer Service: FTC advertising guidelines: a matter of law, ethics and trust

*Customer Service:*Vianello’s advice about seeking legal advice.

Customer Service: Protect yourself from contractor evils

*Customer Service*Lili Vianello offers tips on negotiating with contractors

Are your employees in the loop?

When talking about marketing a business, we develop strategic plans, key messages and creative concepts…

Customer Service: Delivering the Brand Experience: What the customer says about you is always right

“Good ideas do not just circulate information. They penetrate the public mind with desire and…

Customer Service: Sustainability suggests it’s time for a makeover

It’s time for a makeover. It may be your company’s logo, Web site or entire…

Customer Service

Make events special with thoughtful planning One day your boss walks into your office to…

Special Section: Economic downturn? The business with the buzz gets the bucks.

Is the advertising industry a good economic barometer? I think that depends largely on whom…

Commercials: Crafting the right message for television or radio

So you need a commercial, television or radio, to promote your product, service, business, organization…

Marketing to a new generation

They most likely aren’t familiar with Brian Williams. Or Charlie Gibson. But Cartman scores high.…

Office attire should reflect professional appearance, whatever the season

Summer … Flip-flops, tank tops and shorts can be worn to attend a barbecue, but…