Business Improvement

Make Use of Logistics

You might not think about how important transportation and logistics are to a sale, but…

Peter Stiepleman: Constructing Successful Students

Every morning, long before the sun rises, I wearily make my way downstairs. And before…

Maximizing Marketing Time

“I don’t have the time.” Seems like that phrase is a small business owner’s mantra.…

#Como2Gaines

No person should have to start a business trip at 3 a.m. Nevertheless, that’s what…

Taking the Risk Out of Selling

Selling is a risky affair. What if people don’t buy from you? What if they…

How to Build a Marketing Sandwich

We call a sandwich with ham in the middle a ham sandwich. But when you…

Well-Qualified Innovation

  Innovation is one of the cool organizational buzzwords of our day. Who isn’t for…

Marketing by the Numbers

So many small businesses monitor by hours in the day and live by the clock.…

Innovate Your Sales Language

  Today’s selling environment is not like last year’s selling environment, nor is it like…

Tradigital Selling is Fun and Games

  One of Columbia’s top salespeople is Sarah Hill. Her ability to tell compelling and…

Teams that Play Together, Stay Together

I’ve heard many leaders lament the fact that it’s really hard to keep good people.…

Every Business Has a Story to Tell

“As humans, everyone loves a good story,” says Johnny Eakers, owner and operator of Clapboard…