Cathy Atkins
Articles
Have you ever said something on a sales call that sounded a lot better in your sales meeting than it did in front of the prospect? Sometimes what...
The art of sales is about communication. Those who can communicate the most effectively will be the most successful. We focus heavily on such things as asking good...
Numbers, numbers, everywhere. Many salespeople invest significant time attempting to manage numbers: revenue sold, profit margins, closing ratios, contacts in their database, prospects contacted, meetings scheduled, proposals being...
A few years ago, I saw a comedian whose entire routine was based on “first thought wrong.” He openly stated those initial thoughts that run through our heads,...
One day, I might try my hand at movie making. I have a great idea: a Monty Python-style comedy about business networking. In this case, networking to me...
Our world is built on systems. To stay in good working order, everything successful has a predefined process that creates an effective and efficient methodology for a desired...
Managers recognize that a primary part of their job is to keep their employees productive. But what about keeping them happy? When jobs are scarce, people will put...