Cathy Atkins

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Sales in the Real World

Have you ever said something on a sales call that sounded a lot better in…

You say you don’t sell

The art of sales is about communication. Those who can communicate the most effectively will…

Art of communication key to business success

His heart was in the right place. He had passion, commitment and preparation on his side. What’s more, the information he was presenting was right on target. The way he presented it, however, was terribly wrong.

Don’t manage numbers — manage behavior | Smart Thinking » Cathy Atkins

Numbers, numbers, everywhere. Many salespeople invest significant time attempting to manage numbers: revenue sold, profit…

… And the truth will set you free

A few years ago, I saw a comedian whose entire routine was based on “first…

Networking nightmares: Tips for productive networking

One day, I might try my hand at movie making. I have a great idea:…

What’s Your Plan?

Our world is built on systems. To stay in good working order, everything successful has…

How to keep your employees happy (it’s not about the cash)

Managers recognize that a primary part of their job is to keep their employees productive.…

Smart Thinking: Gold-medal training for business competitors

*Smart Thinking:*Business success comes from goldmedal training, discipline and drive.

Smart Thinking: Stop whining, and start winning

*Smart Thinking*When business practices aren’t working, it’s time for a new strategy.

Smart Thinking: Get your head in the Game

*Smart Thinking*Cathy Atkins urges business leaders to plan positively for 2010

He who can sell… wins

It happened again: Yet another conversation with a frustrated business owner lamenting a dramatic loss…