Small Business of the Year finalist: Plaza Dental Group

In the seven years since it opened at 303 N. Keene St., Plaza Dental Group has grown from only having one general dentist to hosting 35 employees including doctors and serving 105 to 120 patients a day. Dr. Walt Pfitzinger and Dr. Kyle Lisenby, who both provide services at the office, own the dental practice. “The vision of this office was to bring together general dentists and specialists to work as a team,” Pfitzinger says. “Using the newest technology available makes that possible.”

Going to the dentist can make some people drag their feet with dread, but Hayward says Plaza Dental Group makes the extra effort to make patients feel comfortable and welcome within the doors of the office. “Every single person that works here cares about the patients and their experience,” Hayward says. “They want to make them feel comfortable. So many people have a phobia when it comes to the dentist.”

With more than 100 patients shuffling in and out of the doors at Plaza Dental Group every day, it’s hard to imagine how the staff can keep up with all of the work. Hayward says the key to a successful small business is communication and the staff’s ability to work as a team.

At the end of the day, the staff at Plaza Dental agrees that patient care and being able to help other people is the most rewarding part of the job. “Our focus will always be on quality,” Lisenby says. “As we grow, we stay grounded in the sense that we provide our patients with the best quality dentistry.”