What’s New

NASCAR, a case study for sports marketing

Sports marketing is a huge field, accounting for billions of dollars in advertising and other…

Sports and fitness medicine a healthy business sector

In the fifth century B.C.E., a Thracian physician named Herodicus declared that physical activity was…

Players change at the table in Columbia restaurant biz

It was midnight when Jina Yoo stepped off a plane from Las Vegas, where she…

Local marketers outline client strategies

What are the three most important areas of concern for your clients heading into fiscal…

With guidance, governments are bountiful markets

When considering target markets for their products and services, many business owners often overlook an…

Marketing to Millennials: Learn how to reach young consumers

They have about $100 a week in disposable income, and they spend a mind-blowing $150…

Marketing to a new generation

They most likely aren’t familiar with Brian Williams. Or Charlie Gibson. But Cartman scores high.…

Best leaders walk with their flocks, feet planted firmly on the ground

If I were conducting a business leadership seminar or a course in how to groom…

Name of the game for University of Missouri is protecting its brand

The Edward Jones Dome. Sprint Center. Scott Trade Center. The Nextel Cup. The Buick Open.…

State chairman stresses importance of using CPAs

Robert P. Torretta, a certified public accountant and individual practitioner in St. Charles, is the…

Office attire should reflect professional appearance, whatever the season

Summer … Flip-flops, tank tops and shorts can be worn to attend a barbecue, but…

Smoking ordinace meets its match

Taking advantage of the loophole, Liggett has decided to make up for his loss in…