This story was originally published in the April 2025 issue of COMO Magazine.
annual-estimated-bird-mortality-from-selected-anthropogenic-causes-in-the-us

The U.S. Fish & Wildlife Service estimates that between 600 million and 1 billion birds die each year in the United States due to collisions with windows. These collisions often happen because birds mistake reflections of the sky or surrounding greenery in glass for the real thing. This problem is especially common in urban areas, where large glass buildings create a hazardous environment for migratory birds.  

One effective solution to reduce these accidents is the use of specialized window film that enhances visibility for birds, making glass more apparent to them. These films come in various textures and patterns, such as dots, stripes, or UV coatings, which help break up the reflections that lead to collisions. Many of these films are designed to be nearly invisible to humans while significantly improving bird safety. When installed professionally, they blend into a building’s design and provide life-saving protection for birds.  

The positive impact of bird-safe glass solutions is evident in major cities. One example is the McCormick Place Convention Center in Chicago, which made national news after nearly 1,000 birds collided with the building in a single day. In response to this, the convention center installed specialized bird film, which resulted in an almost 90% reduction in collision fatalities. Inspired by such success stories, cities across the U.S. have begun implementing bird-safe building regulations, requiring new constructions and major renovations to include bird-friendly glass treatments.  

Homeowners and small business owners can also take these simple yet effective steps to protect local bird populations. If you notice a high number of bird collisions at your home or workplace, installing bird-safe window film can make a significant difference. Protecting birds from window strikes is becoming increasingly important, and with the proper measures in place, we can all contribute to a safer environment for our feathered neighbors.  

If you have noticed a high number of collisions at your home or business, Tint by Toalson may be able to help. Visit our website for more information about the services we offer and schedule a free consultation.

Picture of Jeremy McKenzie

Jeremy McKenzie

Jeremy McKenzie is a Columbia native who has lived in many different places including abroad until finally making his way back home and purchasing Tint by Toalson in 2016. We continue with the small family-owned business mindset that made Toalson a well-known name in the Columbia community and we always provide completely free estimates.