For the past 50 years, the Heart of Missouri United Way has been able to raise more money in its annual campaign than it did the previous year. In 2009, the organization lowered its fundraising goal below the previous year’s target, the only time in at least 40 years the Heart of Missouri United Way has taken such action. The 2010 campaign set a goal greater than that of 2008, and local donors helped raise enough to meet it.
The chart below shows the Heart of Missouri United Way’s fundraising goals and the amounts raised since 1967. It also shows the percentage increase from the previous year’s donations and the percent of the goal reached. The chart also notes presidents of the board of directors and the chairs of the yearly fundraising campaign. V
| YEAR | PRESIDENT | CAMPAIGN CHAIR | GOAL | RAISED | % INCRease | % Goal |
| 1967 | J.M. “Tom’ Allton | A.R. Bollinger | $175,000 | $183,875 | #REF! | 105.1% |
| 1968 | W. L. Redmon | W. Merle Hill | $201,000 | $188,267 | 2.4% | 93.7% |
| 1969 | Harry E. Burge | William H. Conboy | n/a | $209,726 | 11.4% | n/a |
| 1970 | John Herzig | Donald W. Dugan | n/a | $210,125 | 0.2% | n/a |
| 1971 | Willaim H. Conboy | Charles Rutter | $240,000 | $241,085 | 14.7% | 100.5% |
| 1972 | Donald W. Dugan | Jean J. Madden | $265,000 | $266,960 | 10.7% | 100.7% |
| 1973 | Ercell L. Miller | L.R. hughes III | $325,000 | $294,434 | 10.3% | 90.6% |
| 1974 | Jean J. Madden | David B. Rogers | $330,000 | $307,188 | 4.3% | 93.1% |
| 1975 | Robert W. Chester | James McKinney | $340,000 | $350,770 | 14.2% | 103.2% |
| 1976 | Eugene Meyung | Ron Wittmer | $385,000 | $355,420 | 1.3% | 92.3% |
| 1977 | James McKinney | Doug Lester | $400,000 | $400,626 | 12.7% | 100.2% |
| 1978 | Doug Lester | John Lenox | $425,000 | $442,063 | 10.3% | 104.0% |
| 1979 | John Lenox | Calvin E. Roebuck | $475,000 | $478,225 | 8.2% | 100.7% |
| 1980 | Calvin E. Roebuck | Richard B. Mai | $510,000 | $531,056 | 11.0% | 104.1% |
| 1981 | Russell V. Thompson | Bea Litherland | $575,000 | $590,964 | 11.3% | 102.8% |
| 1982 | Richard B. Mai | Tom Atkins | $640,000 | $640,350 | 8.4% | 100.1% |
| 1983 | Bea Litherland | Richard E. Morgart | $680,000 | $692,750 | 8.2% | 101.9% |
| 1984 | Tom Atkins | Len Scheffler | $735,000 | $769,213 | 11.0% | 104.7% |
| 1985 | Richard Morgart | Jerry Brouder | $800,000 | $820,000 | 6.6% | 102.5% |
| 1986 | Len Scheffler | Jack Cox | $860,000 | $890,025 | 8.5% | 103.5% |
| 1987 | Jerry Brouder | Jim Ritter | $930,000 | $940,167 | 5.6% | 101.1% |
| 1988 | Jack Cox | Doug Groesbeck | $980,000 | $984,782 | 4.7% | 100.5% |
| 1989 | Jim Ritter | Vicki Dunscombe | $1,000,000 | $1,045,023 | 6.1% | 104.5% |
| 1990 | Dick Dowdy | Jim Offutt | $1,070,000 | $1,127,905 | 7.9% | 105.4% |
| 1991 | Vicki Dunscombe | Tom Gray | $1,200,000 | $1,243,633 | 10.3% | 103.6% |
| 1992 | Jim Offutt | Jerry Samp | $1,306,243 | $1,283,681 | 3.2% | 98.3% |
| 1993 | Tom Gray | Rich Montgomery | $1,345,013 | $1,408,461 | 9.7% | 104.7% |
| 1994 | Mike Sanford | Jeff MacLellan | $1,468,713 | $1,515,883 | 7.6% | 103.2% |
| 1995 | Chris Koukola | Jerry Price | $1,575,000 | $1,727,106 | 13.9% | 109.7% |
| 1996 | Jeff MacLellan | Susan Stalcup Gray | $1,752,900 | $1,803,480 | 4.4% | 102.9% |
| 1997 | Jerry Price | Bo Fraser | $1,900,000 | $1,945,543 | 7.9% | 102.4% |
| 1998 | Susan Stalcup Gray | Greg Steinhoff | $2,000,000 | $2,036,476 | 4.7% | 101.8% |
| 1999 | Bo Fraser | Pam & Bruce Walker | $2,100,000 | $2,151,074 | 5.6% | 102.4% |
| 2000 | Greg Steinhoff | Al Wagner | $2,320,000 | $2,328,034 | 8.2% | 100.3% |
| 2001 | Bruce Walker | Jim Schatz | $2,445,393 | $2,468,047 | 6.0% | 100.9% |
| 2002 | Patsy Hart | Marty Siddall | $2,566,000 | $2,485,111 | 0.7% | 96.8% |
| 2003 | Jim Schatz | Pat Hostetler | $2,565,000 | $2,587,396 | 4.1% | 100.9% |
| 2004 | Marty Siddall | Gary Thompson | $2,675,000 | $2,762,828 | 6.8% | 103.3% |
| 2005 | Pat Hostetler | Lynda Baumgartner | $2,865,000 | $2,866,714 | 3.8% | 100.1% |
| 2006 | Gary Thompson | Karen Taylor | $2,976,522 | $3,055,232 | 6.6% | 102.6% |
| 2007 | Pam Walker | Stephen Gaither | $3,160,738 | $3,163,196 | 3.5% | 100.1% |
| 2008 | Karen Taylor | Terry Coffelt | $3,250,059 | $3,169,111 | 0.2% | 97.5% |
| 2009 | Stephen Gaither/Terry Coffelt | Cathy Scroggs | $3,208,978 | $3,267,266 | 3.1% | 101.8% |
| 2010 | Terry Coffelt | Don McCubbin | $3,300,000 | $3,360,078 | 2.8% | 101.8% |
