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Other Views: Ex-insurance department spokesman dies after losing insurance

Editor’s Note: Randy McConnell was a regular contributor to the Columbia Business Times and the…

Learn from NASCAR, by staying flexible during tough economic times

I love baseball, and I love NASCAR. My idea of a fun afternoon is listening…

The stuff of love: taxidermist passionate about wildlife

Jim Cook had a grand plan when he opened Midwest Taxidermy in 1975. He would…

Speaking Out: County, city fire department debate about budget, not quality of service

In the near future, citizens of Boone County and Columbia will be hearing about contract…

Case Studies: Building transportation group’s external awareness, internal teamwork

Agency: Word Marketing Client: OATS, Inc. Client Audiences: OATS serves nearly 30,000 people in Missouri. …

Business Tips: Surviving an economic downturn

Times are challenging right now for many small businesses. Increased gas prices and other rising…

Bourgeois expanding winery, vineyards

Les Bourgeois Winery and Vineyards plans to more than double the size of its winery,…

Other Views: Residents, judge perform DNR duty

The Joplin Globe We want to celebrate and call this a victory. In reality, it’s…

Case Studies: ‘Surprisingly Simple’ campaign to increase bank membership

Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a…

Case Studies: Keeping a jewelry company’s distinctive voice

Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity…

Case Studies: Creating a brand that appeals to everyone

Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task…

Case Studies: Using multiple media to reinvent a winery’s overall image

Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising…