Sponsored Content. Anna Lawrence, Kelli Smith, and Mandi Heiland pictured.
What is your area of expertise?
Marketing strategy with a focus on media placement, creative production, associate training and research
How long have you been with this company?
We started Vantage Consultants in March 2015 and each of us has more than a decade of media and marketing experience.
To what do you attribute your success?
Our clients really like working with us. We make the marketing experience enjoyable for them, becoming their partners and combining their personal business expertise with our marketing expertise in order to yield the very best results. We pride ourselves on being easy to do business with, and customize the way we work with each client.
From what do you draw strength?
We draw our strength from one another. We have shared values and agree on what’s most important for our company, which means we can count on one another to work through difficult decisions with the right motivation. We are partners and also friends.
What inspires you?
We are inspired by the opportunity to build lives that make us truly happy. Every day is a good day, because the decisions are ours and we see the benefits of everything we work so hard for. Enjoying what we do and the people we do it with is a gift, and we are grateful every day. And that’s pretty inspiring.
How have other women impacted your life?
Columbia is full of successful, talented women who have written their own stories and done things their own way. As a woman-owned business, we are fortunate to have them as examples. Personally, we have each been blessed with strong, female role models who instilled in us the courage and strength to know we can accomplish anything.
What strengths do you bring to those around you?
We all share a strong determination to succeed. While each partner has their own talents and expertise, there is also a degree where these talents overlap, which equips us to face any challenge presented and find the best possible solution for our clients.
What advice would you give to a younger version of you?
Anna: Don’t be afraid to lock in on what really inspires you and head down that path. You can always change your mind, but you can’t get back lost time.
Kelli: Don’t let anyone dictate your path to success. Make your own way, and own it. If you want it, you will have it.
Mandi: If you work hard, you can afford to play hard. But remember to slow down and be present.