From the Round Table: As budget conflict escalates, city should stick to charter guidelines

As budget conflict escalates, city should stick to charter guidelines Former city manager Ray Beck…

Case Studies: ‘Surprisingly Simple’ campaign to increase bank membership

Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a…

Case Studies: Keeping a jewelry company’s distinctive voice

Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity…

Business Profile: Visionworks

*Business Profile: Visionworks* A relaxed office environment gets the creative juices flowing.

Case Studies: Creating a brand that appeals to everyone

Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task…

Case Studies: Using multiple media to reinvent a winery’s overall image

Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising…

Other Views: Toughen hog farms regulations

Kansas City Star Large-scale animal feeding farms create odors plus air pollution that threatens human…

Case Studies: Roots ‘N Blues festival, the culmination of year-long campaign

Agency: Woodruff Sweitzer Client: Boone County National Bank Challenge: In 2007, BCNB observed their 150th…

The Extraordinary Family of Edward Richardson

“Happy families,” Leo Tolstoy famously said, “are all alike.” Though he never explained exactly what…

Niche Media Pioneers

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Time flies fast for downtown veterans

Downtown Columbia’s Oldest Retail Stores Established 1896; Year in Business: 112 Buchroeder’s Jewelers, 1021 East…

Business Snapshot: Heartland Hydroponics

*Business Snapshot*Heartland Hydroponics owner Chris Daly’s change of heart leads to earthy business.