As the University of Missouri football team charges onto the field, fans — whether cheering in the stadium or from their living rooms.

Although Columbia has several full-service gyms, it’s also home to many specialized fitness studios, and more have opened their doors in recent years.

Why the boom in Columbia footwear startups? In a social-driven era of business, the city’s youngest entrepreneurs are setting the trends.

Rock Bridge High School students Nahush Katti and Vikram Arunachalam Arun start an international telemedicine company.