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COMO Staff

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Articles

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Marketing and advertising executives outline industry trends

As businesses compete, strategies for advertising and marketing campaigns must change to meet the tastes and needs of customers and to keep up with advances in technology that...

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Local businesses use blogs and podcasts

One of Lisa Scribner’s customers wanted baked beans. After work he rushed to Super Suppers, a meal-assembly business in Columbia, only to learn that Lisa, the owner, had...

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Create customers, revenue streams with high-quality catalogs

If you have a mailbox, you’ve probably come across your fair share of catalogs. And if you’re like most of us, a good chunk of those catalogs hits...

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Executive coaching helps find new ways to solve problems

Not everyone is familiar with the term “executive coach.” A working definition of executive coaching is a collaborative relationship developed between a client with managerial authority and a...

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SBD Board must remain vigilant to keep downtown business scene vibrant

SBD Board must remain vigilant to keep downtown business scene vibrant When I opened my retail gift store, Cool Stuff, 18 years ago, downtown Columbia looked sickly. There...

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From the Editor

Blame political leadership void for likely state minimum wage hike The Missouri Chamber of Commerce and Industry made the right move by staying out of the campaign against...

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For Your Convenience:Rocheport General Store stocks provisions, creates gathering spot

Although charming in many ways, the small community of Rocheport has lacked a place where residents and visitors could gather for coffee or beer or even stop to...

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Missouri Rideshare gains popularity, new phone number

As the price of gas approaches $3 a gallon, mid-Missouri’s 26-year-old Rideshare program is receiving as much attention now as it did when it began during the 1980...

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Anchors aweigh on historic riverfront naval museum plan

A group of Columbia history buffs working to create the Missouri Naval Museum in Jefferson City wants to purchase two Navy ships and dock them on the riverfront...

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Most useful tool for marketing

In today’s ever-changing technology environment, professional advertisers and marketers encounter greater choices in selecting modes and vehicles of branding, marketing and advertising. Some of the most current and...