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Business Briefs

Airport shuttle service moving from Parkade The fast-growing shuttle service Mo-X is moving from Parkade…

New Business Update: Daylight Donuts

A large coffee, two bear claws and six hot wings. That’s what patrons can order…

PYSK: Tracy Lane

Executive Director, Thumper Productions AGE: 39 JOB DESCRIPTION: To bring live music events to Columbia…

Business Tips: Surviving an economic downturn

Times are challenging right now for many small businesses. Increased gas prices and other rising…

Case Studies: Building transportation group’s external awareness, internal teamwork

Agency: Word Marketing Client: OATS, Inc. Client Audiences: OATS serves nearly 30,000 people in Missouri. …

Other Views: Residents, judge perform DNR duty

The Joplin Globe We want to celebrate and call this a victory. In reality, it’s…

Case Studies: ‘Surprisingly Simple’ campaign to increase bank membership

Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a…

Case Studies: Keeping a jewelry company’s distinctive voice

Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity…

Case Studies: Creating a brand that appeals to everyone

Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task…

Case Studies: Using multiple media to reinvent a winery’s overall image

Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising…

Other Views: Toughen hog farms regulations

Kansas City Star Large-scale animal feeding farms create odors plus air pollution that threatens human…

Case Studies: Roots ‘N Blues festival, the culmination of year-long campaign

Agency: Woodruff Sweitzer Client: Boone County National Bank Challenge: In 2007, BCNB observed their 150th…