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A Professional’s Take on Color Trends for 2024

A Professional’s Take on Color Trends for 2024

What The Home Pros Know with Jacklyn Rogers

Festive holiday gatherings and memory-making events are in full swing by now, and a new year is just around the corner. Our team at Ai Painting Plus is busy with the holiday season, as well, and we’re also eagerly tracking the décor and color trends for 2024. 

We’re partial to Benjamin Moore and Sherwin Williams paints because of their versatility, availability, and durability. And both brands are excitedly promoting the new colors of the new year. What colors are trending, and which ones will be all the rage in 2024? 

Think about the terms “organic,” “natural,” and “layered” to get a glimpse into the minds of the paint experts. 

Benjamin Moore’s newly unveiled Blue Nova is a unique color for 2024; a mid-tone blue that has warm violet undertones to it. Centered around the core theme of juxtaposition, the new hue is inspired by the night sky and has an intriguing mystical feel to it.  

Color experts suggest that this new blue is versatile to be used throughout different rooms in the home and is a more adventurous take on classic navy shades.  

With Blue Nova leading the way, depth and intrigue are balanced by an undercurrent that invokes confidence and reassurance with an organic,
natural feeling. 

The 2024 color trends report also features colors that complement the mix of modern and traditional: creamy gray, muted orange pewter gray, deep green, and hazy purple. (We’re glad to see the gray tones of the twenty-teens still captivating us if only in subtle ways.)  

The 2024 paint color concepts invite indulging in the joy of color with variations in shade, tint, and contrast, alongside influencing mood while blending traditional and modern styles to find the right balance for your space. 

A new focused attention on tones and hues led Sherwin-Williams to shift gears with the introduction of Anthology: Volume One. The forty-eight hues found in the brand’s Colormix Forecast for 2024 are neatly grouped into immediately recognizable chromatic families: blues and greens, reds and purples, deeps and darks, and delicate tints.  

Balancing vibrant hues with understated neutrals, the selection collectively acts as staple colors for the home that create warming and relaxing spaces that inspire personality. Many paint brands are taking that approach to new colors for the new year. It’s all about boosting well-being in the home. 

Sherwin-Williams considers its Upward SW 6239 — a versatile blue hue — as its 2024 color of the year, ideal for use across a wide range of interior styles. Following the warm and relaxing theme, the Upward blue inspires to create spaces that feel relaxed and welcoming, promoting a peaceful feel in residential and commercial projects alike.  

The uses and possibilities are vast. You can opt to use the color on all four walls of a room, or for a more reserved introduction of blue into your home, consider using the calming color to decorate furniture pieces. 

For 2024, HGTV Home by Sherwin-Williams revealed Persimmon as its color of the year, alongside a 10-shade collection called Renewed Comfort, designed to encourage tranquility and rejuvenation. 

In conclusion, the 2024 color palette will pay homage to the Barbie-movie moment with energetic reds and bright pinks, too. (Those fun, feisty shades will really pop in kitchens, on cabinets and furniture, and areas that need more of an energetic space.) 

But don’t get lost in the bright energy. After all, we need our homes to be sanctuaries, and it’s the deeps and darks of the palette that achieve that aim. 

If you’re like most of us, you see the emerging trends and, sometimes, feel like the odd-ball because the colors and style you have now still perfectly fit your personality and create the just-right space you desire. So don’t overthink it. Hear what the experts say then make your own selections, because the best expert for knowing what is best for your home is you. 


Jaclyn Rogers

Jaclyn Rogers, sales representative at Ai Painting Plus, sees paint as more valuable than simply being an accent in a home. “We are painting joy into people’s homes,” she says. Jaclyn is certified as a Psychological Color Expert, which means she has demonstrated mastery in specifying interior paint in residential applications. 

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