Tourism division launches VisitMO campaign on Facebook
If you are not a fan of VisitMO on Facebook, it’s time to update your status. The Missouri Division of Tourism launched a Facebook campaign to draw attention to its new Facebook page at Facebook.com/VisitMO.
The campaign “What’s Not to Like about Missouri?” uses tongue-in-cheek slogans such as, “We have zero recorded freshwater shark attacks,” and, “We are the only state shaped like Missouri,” to connect with users and encourage sharing. VisitMO fans can post the reasons they like Missouri and spread the campaign to friends using the page’s built-in sharing options.
In the first seven days of the promotion, the page received more than 2,000 new page “likes” and hundreds of “likes” on posts and photos.
The campaign landing tab includes a list of “What’s Not to Like about Missouri?” slogans and provides a space for users to add their own ideas, all of which can be instantly shared on their personal walls.
Each week, user-generated slogans will be selected for review with the potential for publishing as a poster in the campaign. Users will be credited for their efforts and have the ability to share the poster they helped create with their Facebook friends.
“The promotion is fun and connects with Facebook users in a personal way,” said Katie Steele Danner, director of the Missouri Division of Tourism. “We hope that people will come to view VisitMO on Facebook as a page with personality and view Missouri not only as a vacation destination but develop a personal connection to it.”
The Facebook page provides the opportunity for Missouri residents to share their firsthand experiences with myriad unique Missouri attractions. Additionally, visitors can share their memories and ask questions of the community about travel options. The Missouri Division of Tourism hopes fans of the page will enjoy the fun of the “What’s Not to Like about Missouri?” campaign and also take part in sharing authentic travel advice to travelers who are considering a trip to or through Missouri.
