Buchroeder’s renovation expands bridal jewelry selection

Buchroeder’s has been selling jewelry on Broadway downtown since 1896, and the owner of Columbia’s oldest retail store knows when it’s time to focus on the bread-and-butter clientele.
Buchroeder’s completed its second renovation of the past two years on May 1. Owner Mills Menser said the expansion was necessary even though the company had its most profitable year ever in 2009 and is experiencing an even greater increase this year. 
The renovation allowed Buchroeder’s to feature 12 cases of bridal jewelry, a product Menser described as “almost recession proof.” He attributed the store’s increase in sales to an increased focus on bridal jewelry and said the new space would allow Buchroeder’s to provide customers a wider selection.