Baby product business wins innovation award

Local micro-business Sass and Fras was given an honorable mention in the “most innovative” category by StartupNation, an entrepreneur community and resource center, in its Home-based 100 contest.

StartupNation recognizes the most innovative, successful and creative home-based businesses in its yearly contest.

Sass and Fras, owned and operated by Jennifer Albin, offers the “baby bloak,” a mix between a coat and a blanket that is car seat safe. Rather than put a bulky coat between the baby and the car seat, the bloak goes over the baby and the car seat straps. It resembles a cloak; it has a hood and no arm-holes and keeps the baby warm and comfortable.

Albin developed the patent-pending concept herself and sells the bloaks through her Web site, thebabybloak.com.