ADDY Awards 2008
The Mid-Missouri Advertising Federation presented the local Addy Awards on Feb. 6 at Cherry Street Artisan.
The winners earned a chance to compete in regional and national competition presented by the American Advertising Federation. The mid-Missouri group of advertising professionals was started in 1994 to create an opportunity for education, networking and advocacy for creators, buyers and sellers of advertising, design, public relations, printing and media.
Arysta LifeScience-Midas Campaign
Gold ADDY Award and Best of Show ADDY
Woodruff Sweitzer
Category: Mixed Multiple Media, national consumer
Contributors: Justin White, associate creative director; Greg Beers, copywriter; Jeff Lowe, group director; Lori Kruger, account manager; Steve Sweitzer, creative director; Jori Rose, production manager; Chris Canipe, production artist; Michael Head, production artist; Gaige Iaron, production artist
Judges comments: “Great consistent design and strong compelling benefit.”
Cherry Street Artisan
Gold ADDY Award and Best of Television
OnMedia
Category: Television, local TV
Contributors: Jay Pelzer, commercial producer
Judges comments: “Great footage.” “Excellent music-visual editing.”
True/False Film Festival Campaign
Judges’ Certificate of Merit
Boxcar Films
Category: Advertising for the Arts & Sciences, Arts TV Spot and Arts Campaign
Contributors: Nathan Truesdell, director, cinematographer and editor; David Wilson, producer; Brock Williams, executive producer
Bleu Restaurant and Wine BarGold ADDY Award and Best of WebPure Marketing & Media
Category: Interactive Media, Web Site, Consumer Flash
Contributors: Zach Fisher, lead Web design; David Anderson, art direction
Judges comments: “Well Done – Organized & Imagery.” “Site gives good indication of brand.”
Diamond Packaging Gold Addy Award and Best of Print
Woodruff SweitzerCategory: Sales Promotion, Packaging Campaign
Advertiser: Diamond Pet Foods for Del’s Feed & Farm
Contributors: Justin White, associate creative director; Gaige Larson, production artist; Steve Sweitzer, creative director; Brenna Naufel, account executive, Ken Jacobsen, illustrator; Jori Rose, production manager; Scott Kington, account supervisor
Judges comments: “Great appeal to dog owners.” “Excellent use of color, from logo throughout.” “Consistent look from bag to bag while giving them a subtle change for the consumer.”
True/False Film Festival Program
Gold ADDY Award and Judge’s Choice
Category: Advertising for the Arts & Sciences; Arts Brochure
Contributors: Chris Canipe, graphics coordinator; Mary Nguyen, graphic designer; Gaige Larson, graphic designer; David Wilson & Paul Sturtz, co-directors
Southside “Pizza Investigator”
Gold ADDY Award and Best of Radio
Bradley Marketing
Category: Radio, local radio campaign
Contributors: Tom Bradley, writer/producer
Gold ADDY Award winners
Beetle Invasion
Learfield Communications
Advertiser: Department of Entomology,
Purdue University
Category: Radio, Local Radio
A World Without Corn
Learfield Communications
Advertiser: Iowa Corn Growers Association
Category: Radio, National Radio Campaign
Rain “Numbers
Pure Marketing & Media
Advertiser: Missouri Rain
Category: Local Television
Contributors: Eric Mousel, motion graphics animator; David Anderson, art direction; Kim Sherman, art direction.
Tiger Checking
Woodruff Sweitzer
Advertiser: Boone County National Bank
Category: Local Television
Contributors: Justin White, assoc. creative director; Mark Swanson, assoc. creative director; Steve Sweitzer, creative director; Pam Ogles, account manager; Nicole Thieret, account coordinator; Jori Rose, production manager
Plaza Dental-Cheese
OnMedia
Advertiser: Plaza Dental
Category: Local Television
Contributors: Michelle Cropp, director of sales; Jay Pelzer, commercial producer
Rebus
Axiom-An Identity Company
Advertiser: Downtown Optimist Tree Lot
Category: Local Television
Contributors: Paula Elias, creative;
Ken Leija, creative; Max Wheeler, after effects
Columbia Youth Community Coalition
OnMedia
Advertiser: Columbia Youth Community Coalition
Category: Local Television Campaign
Contributors: Becky Markt, director of Youth
Communtiy Coalition; Jay Pelzer, commercial producer
Thumper Festival Poster
Woodruff Sweitzer
Advertiser: Thumper Entertainment
Category: Advertising for the Arts & Sciences
Contributors: Steve Sweitzer, creative director; Brian McGeorge, senior art director; Jori Rose, production manager; David Spear, illustration
Big 12 Sportsmanship PSA
Woodruff Sweitzer
Advertiser: Big 12 Conference
Category: Public Service, Television
Contributors: Justin White, associate creative director; Greg Beers, copywriter; Steve Sweitzer,
creative director; Lori Kruger, account manager; Scott Kington, account supervisor
Glen Martin Logo
Woodruff Sweitzer
Advertiser: Glen Martin
Category: Elements of Advertising, Logo
Contributors: Brian McGeorge, senior graphic designer; Steve Sweitzer, creative director; Cynthia Kotovsky, account executive
Silver ADDY Award winners
Glen Martin Brochure
Woodruff Sweitzer
Advertiser: Glen Martin
Category: Collateral Material, Brochure
Basketball Media Guide
Woodruff Sweitzer
Advertiser: University of Missouri-Athletics
Category: Collateral Material-Brochure
Ace Pumps
Woodruff Sweitzer
Advertiser: Ace Pumps
Category: Consumer/Trade Campaign
flushafterflush.com
Woodruff Sweitzer
Advertiser: Arysta LifeScience
Category: Interactive Media-Consumer Web Site
KT Diamond Jewelers Web Site
Visionworks Marketing & Communications
Advertiser: KT Diamond Jewelers
Category: Interactive Media-Consumer Web Site
Mid America Harley “One Minute Life Stories”Bradley Marketing
Advertiser: Mid-America Harley Davidson
Category: Local Radio Campaign
“Unrealistic Expectations-Baby Talk”
Learfield Communications
Advertiser: Children’s Trust Fund of Missouri
Category: National Radio
D & H Drugstore “Psychic Pharmacists”
Pure Marketing & Media
Advertiser: D & H Drugstore
Category: Local Television
You Get Us
Word Marketing
Advertiser: Capitol Chrysler
Category: Local Television Campaign
No Worries TV
Woodruff Sweitzer
Advertiser: Western Financial Group
Category: National TV, Consumer Services
Bleu Restaurant and Wine Bar
Pure Marketing & Media
Advertiser: Bleu Restaurant and Wine Bar
Category: Mixed Media, Local Consumer
Arysta PrePareWoodruff Sweitzer
Advertiser: Arysta LifeScience
Category: Advertising for Arts & Sciences
Christmas Cookies
Learfield Communications
Advertiser: Iowa Kidsnet
Category: Public Service-Radio
Carolina Chocolate Drops Poster
Woodruff Sweitzer
Advertiser: Thumper Entertainment
Category: Arts-Poster
Dancing with the Stars
Woodruff Sweitzer
Advertiser: Missouri Contemporary Ballet Company
Category: Advertising for Arts & Sciences-Poster
D & H Drugstore, Diabetes PSA
Pure Marketing & Media
Advertiser: D & H Drugstore
Category: Public Service, Television
Sugar Invite
Sugar, A Woodruff Sweitzer Company
Category: Industry Self Promotion
Pure Marketing & Media
Pure Marketing & Media
Category: Industry Self Promotion
Platte County Logo
Woodruff Sweitzer
Advertiser: Platte County Economic Development Council
Category: Elements of Advertising-Logo
Cinematography Project
Advertiser: Pure Marketing & Media
Category: Elements of Advertising-Cinematography