2007 ADDY Awards
The Mid-Missouri Advertising Federation presented the local ADDY Awards on Feb. 8 at the Courtyard by Marriott.
This year’s winners will have the chance at gaining a spot in regional and national competitions within the American Advertising Federation.
Best of Show/Best of Print : The IDP Group : “HRI Trade Pub Campaign” : HRI, Inc. : J. Michael Roach, Creative Director
Best of Web/Interactive : The Rocket Group : “Tour of Missouri.com” : Hawthorne Foundation : Gus Wagner, Project Manager; Leo Kempf, Graphic Design; Jon Crawford, Rails Developer
Best of TV : Woodruff Sweitzer : “Big 12 Sportsmanship PSA” : Big 12 Conference : Steve Sweitzer, Chief Creative Director; Justin White, Associate Creative Director; Greg Beers, Associate Creative Director; Lori Rodgers, Account Manager
Best of Radio: Tom Bradley Marketing : “Auto Envy” : Autos2NV : Tom Bradley, Writer/Producer
Judges Citation of Merit: Woodruff Sweitzer : “Missouri Rock Ballet Poster” : Missouri Contemporary Ballet : Steve Sweitzer, Chief Creative Director; Brian McGeorge, Graphic Designer
Gold Medal Winners
| Division/Category | Company | Title | Client |
| Collateral material-brochure | Visionworks Marketing & Communications | Sportspark at Mizzou Viewbook | University of Missouri – Columbia |
| Collateral material-poster | Woodruff Sweitzer | Missouri Ballet Rock Poster | Missouri Contemporary Ballet |
| Elements of advertising-logo | The IDP Group | School House Bed and Breakfast Logo | School House Bed and Breakfast |
| Interactive media-Web Sites, consumer: HTML/other – database | The Rocket Group | The Rocket Group/TourofMissouri.Com | Hawthorne Foundation |
| Public service-broadcast/electronic TV | Woodruff Sweitzer | Big 12 Sportsmanship PSA | Big 12 Conference |
| Television-local | JW Broadcasting | Stage Fright: The Pit | Callaway Arts Council |
Silver Medal Winners
| Division/Category | Company | Title | Client |
| Collateral material-special event material campaign | Visionworks Marketing & Communications | 2nd Annual Symposium on Democracy Campaign | Westminster College |
| Direct marketing | Adexpress | Manhattan Closet – Direct Mail | Manhattan Closet |
| Elements of advertising-logo | The IDP Group | Purple Tree Technologies Logo | Purple Tree Technologies |
| Interactive media: Web sites, consumer: HTML/Other – Database | The IDP Group | Waterwood Professional Building Web site | Waterwood Professional |
| Interactive media: Web sites, consumer: Flash | Woodruff Sweitzer | TOW Web | Diamond Pet Foods |
| Newspaper, self-promotion | Columbia Daily Tribune | PULSE Launch | Columbia Daily Tribune |
| Radio-local | Zimmer Radio Group | “Floor Augmentation” | EJ Flooring |
| Radio campaign | Zimmer Radio Group | RAM Telecom – “Lame” – Campaign | RAM Telecom/Verizon |
| Sales promotion-product or service sales presentation catalog | Woodruff Sweitzer | POS Catalog | POS |
| Television-local | OnMedia | RAIN – Image 2007 | RAIN |
| Television-regional/national campaigns, consumer services | OnMedia | Premier Bank – The Premier Bank Difference | Premier Bank – Image Mark Advertising |