Hot Tips: Strategies for Selling Your Home in the Winter

This sponsored content originally appeared with the headline "Hot Tips to Overcome the Cold: Strategies for Selling Your Home in the Winter" in the November 2024 "Impact" issue of COMO Magazine.

Bev And Co Exterior Of A Brick Home In The Snow Decorated For The Holidays

Selling your home in the winter doesn’t have to be daunting. With the right strategy, you’ll still find success in the “off-months”. Follow these tips to help you navigate the winter market and find a buyer.

Showcase Your Home’s Warmth

Winter is all about cozying up indoors. Make sure your home reflects that feeling.

Create a welcoming atmosphere: Warm colors, soft lighting, and comfortable furniture can make your home feel inviting even on the coldest days.
Keep it clean and clutter-free: A clean and organized home is more appealing to potential buyers.

Maximize Natural Light

During the winter, days are shorter and the sun can be scarce. Make the most of the natural light you have.

Open the curtains: Let in as much natural light as possible, even on cloudy days. Dark, heavy window treatments should be removed.
Light it up: Turn on all lights and lamps prior to showings, especially in the evening. If your home is dark, consider adding more light fixtures.

Stage for the Seasons

Winter decorations can add a festive touch to your home, but it’s important to strike the right balance.

Don’t overdo it: Too many decorations can make your home feel cluttered and distract visitors from the positive qualities. Keep holiday-specific decorations to a minimum, as they could be off-putting to some buyers.
Highlight winter’s beauty: Incorporate winter-themed elements like pine cones, candles, and cozy throws.

Price Your Home Correctly

Pricing your home correctly is essential for attracting buyers. The three main factors that influence sales are market conditions, the condition of the home, and price. A professional assessment will help you to determine an accurate listing price.

Consider the season: Winter can be a slower market, so you may need to adjust your price accordingly.
Condition can help bring a higher price: Think like a buyer! Imagine seeing your home for the first time. Would you be pleased with its condition? A fresh coat of paint and small repairs can make a big difference in creating a strong first impression for potential buyers.
Work with a professional: A Realtor will share market trends and evaluate comparable properties on the market and recently sold. They will help you determine the optimal price for your home.

Prepare for Showings

Showcase your home in its best light by ensuring potential buyers have a pleasant experience.

Keep it safe: Clear snow and ice from your walkways and driveway.
Keep it warm: Make sure your home is heated to a comfortable temperature before showings. If you have a fireplace, turn it on!
Keep it tidy: Be prepared to accommodate showings on short notice by ensuring your home remains clean and show-ready.

The most important tip to keep in mind? Don’t brave the cold alone! Our experienced team at Bev & Co. Realty will help you strategize to meet your specific home-selling goals. With the right approach and the right Realtors at your side, you’ll be on track toward a successful winter home sale!

Krista Shouse-Jones & Geoff Jones | REALTORS®

Before their career in real estate, Geoff and Krista served our community as Columbia police officers for over two decades. Their extensive knowledge of Columbia’s dynamics and inner workings is instrumental in serving their clients. They take great care to help our neighbors and future neighbors succeed in their real estate goals and invest in their futures, whether that’s buying a first home, transitioning to a new one, or venturing into rental properties.

573-864-5054 | bevandcorealty.com