City trust funds projects without using tax money

*Columbia’s Trust Fund*Ray Beck discusses the growth and development of the city trust.

Business Tips: Surviving an economic downturn

Times are challenging right now for many small businesses. Increased gas prices and other rising…

Case Studies: Building transportation group’s external awareness, internal teamwork

Agency: Word Marketing Client: OATS, Inc. Client Audiences: OATS serves nearly 30,000 people in Missouri. …

Bourgeois expanding winery, vineyards

Les Bourgeois Winery and Vineyards plans to more than double the size of its winery,…

Other Views: Residents, judge perform DNR duty

The Joplin Globe We want to celebrate and call this a victory. In reality, it’s…

From the Round Table: As budget conflict escalates, city should stick to charter guidelines

As budget conflict escalates, city should stick to charter guidelines Former city manager Ray Beck…

Case Studies: ‘Surprisingly Simple’ campaign to increase bank membership

Agency: Visionworks Marketing & Communications Client: Missouri Credit Union Objective: Missouri Credit Union needed a…

Case Studies: Keeping a jewelry company’s distinctive voice

Agency: Axiom Client: Buchroeder’s Jewelers Challenge: Reinventing a successful 112-year-old business while maintaining the equity…

Business Profile: Visionworks

*Business Profile: Visionworks* A relaxed office environment gets the creative juices flowing.

Case Studies: Creating a brand that appeals to everyone

Agency: VANGEL Client: City of Columbia’s GetAbout Columbia initiative Objective: VANGEL was assigned the task…

Case Studies: Using multiple media to reinvent a winery’s overall image

Agency: Pure Marketing and Media Client: Les Bourgeois Vineyards Objective: To reinvent the company’s advertising…

Other Views: Toughen hog farms regulations

Kansas City Star Large-scale animal feeding farms create odors plus air pollution that threatens human…